Signature Double Hood Design

A defining element of the Apex Collection, the signature double hood design delivers both function and style. The inner hood provides a snug, insulating layer to lock in warmth, while the outer hood adds extra protection against wind and snow - creating a layered look that stands out.

Premium Fabrics

Crafted from world-class mills, all KUDUs are built with technical fabrics engineered to perform in all conditions. Every piece combines water-repellent and wind-resistant protection with a refined finish that looks as good as it performs.

Handmade Logo

The handmade vegan leather logo patch, showcasing AlphaStyle’s signature identity with a premium, sustainable touch. Crafted with care, the logo embodies attention to detail while aligning with modern values of quality, ethics, and style.

What Is Fill Power?

Fill power is the measurement of down insulation’s loft, warmth, and quality. The higher the fill power, the more efficiently the down traps air and retains heat without adding extra weight. This means jackets with higher fill power are lighter, warmer, and more compressible for easy packing.

All down-filled KUDUs are crafted with premium down achieving 700+ fill power, delivering exceptional warmth-to-weight performance for superior comfort in any condition.

Responsible Down Standard (RDS)

All AlphaStyle down products are certified to the Responsible Down Standard (RDS). This ensures that every feather and cluster in our gear comes from ducks and geese that have been treated with respect—never subjected to live-plucking or force-feeding. RDS certification also guarantees full traceability, so you know the down inside your jacket has been sourced responsibly from farm to final product.

Fine-Made Craftsmanship

Defined by premium trims and meticulous attention to detail. Every stitch, zipper, and finish is thoughtfully crafted to ensure durability, comfort, and long-lasting performance.

Cozy Brushed Hand Pockets

All hand pockets lined with a soft and brushed fabric that adds extra warmth and comfort. Perfect for cold days when gloves aren’t enough, these pockets keep your hands shielded from the chill while maintaining a plush, inviting feel.

Inside Back Straps

The inside back straps allowing you to wear your puffer like a backpack when you step indoors or the weather warms up. This hands-free design keeps your jacket with you at all times without the need to carry it, blending technical utility with everyday convenience.

Interior Smartphone Pocket

The interior smartphone pocket with a clear touch-sensitive window, allowing you to swipe, control, and use your phone without ever taking it out of your jacket.